Tuesday 26 April 2011

Competing as Starbucks

I an not really the fun for coffee. But i can see how Starbucks make the biggest hit for the coffee lovers.

I know one coffee in my country that is so popular.

Barako coffee is the Philippine term for coffee produced in Batangas. This Philippine coffee is of the Liberica variety. Liberica is rare and exotic, grown only in 3 countries out of about 70 coffee producing countries in the world. The first Barako tree was a a cutting from Brazil planted in the 1800s in Barangay Pinagtung-Ulan, Batangas by the Macasaet family. Barako coffee has strong taste, flavor, and has a distinctively pungent aroma. All coffee grown in Batangas is generically called Barako.

During this golden times of coffee production in the Philippines, the town of Lipa in Batangas flourished and many plantation owners became millionaires. In 1887, Spain's Queen Isabella elevated the town of Lipa into a city named it Villa de Lipa owing to its prosperity. Lipa became one of the richest cities in the Philippines during the coffee boom.

http://www.philippineherbalmedicine.org/coffee.htm

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